As a longtime cannabis activist, Nelson has been an advocate for both the consumption and legalization of marijuana and is the creator of his own recreational cannabis company, Willie’s Reserve. Nelson, a Texas native with a long and well-known career as a singer, songwriter, author, poet and actor, was inducted into the Country Music Hall of Fame in 1993. The Emerald Cup will also honor Nelson by renaming the annual award to the Willie Nelson Award for future honorees.
Willie will be honored as the recipient of an award during our Award Ceremony taking place on Sunday from 2-4 to 3-4:30pm.
The 2018 Emerald Cup will mark Nelson’s first-ever appearance at a large-scale cannabis event.