Hardy founded Zen Care Co. in 2010 developing unique CBD cultivars and products for patients throughout California. A diversified background with over two decades navigating the cannabis community has provided him with keen and unique insights into uncharted scientific opportunities.
Forward thinking and progressive he has played a key role in developing new cultivars of Hemp and Cannabis for Medicinal, Food,
Drink, and Health Care. Innovating cultivation methods utilizing A.I., Molecular Markers and Robotics have lead to the development of new breeding platforms for the Applied Pharmaceutical, Food, and Beverage industries. future, Hardy currently travels the world in search of new cultivars.