Genine Coleman is the Co-founder and Executive Director of the Mendocino Appellations Project. Genine lives in Comptche, a small rural community found in the foothills of the coastal mountain range of Mendocino County. Genine has been a cannabis cultivator for over 20 years, with a focus on cannabis advocacy for the past 7 years. Genine has a background in fine art, marketing, community organizing and non-profit education. Genine serves on the board of directors for the 420 Archive, California Growers Association, Mendocino Cannabis Industry Association, and the Executive Committee for the Mendocino County Growers Alliance.