TUNE IN FREE ON SATURDAY JUNE 25 ON ALTRD.tv

EMERALD CUP SESSIONS KICK OFF AT 11:00AM (Pacific Time) CULMINATING WITH AND THE 18TH ANNUAL EMERALD CUP AWARDS SHOW  AT 6:00PM ON 

SATURDAY JUNE 25 ON ALTRD.tv ON THE EMERALD CUP CHANNEL

The road to the 18th Annual Emerald Cup Awards began in December at the Emerald Cup Harvest Ball in Santa Rosa, California where California’s cannabis culture converged and its finest cultivators and craftspeople began submitting their entries for the upcoming competition. Throughout the spring of 2022, over 90 official Emerald Cup Judges sampled the best of the best, meeting virtually and in person with their fellow Judges to rank the anonymized entries. This long, thoughtful process culminated with the 18th Annual Emerald Cup Awards, a live event recorded on May 14, 2022 with over 1,000 attendees at the Montalbán Theatre in Hollywood, California. Now you can re-live the night in the comfort of your own home as ALTRD TV brilliantly presents this epic event highlighting over 200 winners from over 700 entries along with six thought-provoking Emerald Cup Sessions speaker panels, and much more. Join us on ALTRD TV on June 25th!

EMERALD CUP SESSIONS SCHEDULE

  • 11:00am PT | Artisanal Cannabis Concentrates. Small batch, hand-crafted, premium, top-quality concentrates. Is this a marketing trend or consumer targeting that welcomes the combination of science, innovation and passion for artisanal products. Is flavor, ingredients, solventless vs. butane all that important?

Moderator: Todd McCormick | Founder, Authentic Genetics Seed Company

Speakers:

Elise McRoberts | Founder, The Hashinista, Chief Of Strategy, Schackow Farms

The Dank Duchess | Hashish Consultant, Writer

Sarah Jane Bergman | Hash Sommelier, Certified Ganjier

Dorian Schraner | Founder, Beezle Brands

  • 12:00pm PT | Small Farms Evolution. From Survival to Success. Curated By Origins Council.
    Advocates representing the historic small farming community in the Emerald Triangle discuss the incredible people, practices, and products for which their region has become world-famous, and the unique ways their legacy community is coming together to take on a market currently dominated by big money and extractive corporate interests.

Moderator: Genine Coleman, Executive Director, Origins Council

Speakers:

Jenn Proccaci | Co-Owner, Operator, Co-Founder, WildLand Cannabis, Radio Host, Cannabis Hour

Swami Chaitanya | Co-Founder Swami Select Farms

Michael Katz | Executive Director, Mendocino Cannabis Alliance, Regional Chair, Origins Council, Film Producer, Lady Buds

  • 1:00pm PT | What Does Weed Mean To You? A Personal Journey.

During this conversation 1st Place Winners from The Emerald Cup for Sungrown, Mixed Light and Indoor categories will share their insights on different cultivation styles and what it means to win “best in class”, how they got there and where are they going.

Moderator: Jennifer Proccaci | Co-Founder, WildLand Cannabis, Radio Host Cannabis Hour

Speakers:

Alex Rauber | Head Of Development, Marketing, Sales Manager, Local Cannabis Company

Ted Blair, Founder, Canna Country Farms

  • 2:00pm PT | Plant Therapies: It’s Not All About The Macrodose.

Macrodosing to microdosing with psychedelics. A discussion about clinical, social and cultural perspectives in this space. Is moderation the best course of action and what is the next trend in self-care and home wellness using psychedelics whether LSD, psilocybin, ayahuasca or other plant-based medicine to help with everyday anxiety, PTSD and/or addiction issues.

Moderator: Ophelia Chong | Activist, Cannabis Media Council, US Cannabis Council, Asian Americans for Cannabis Education

Speakers:

Luna Stower, MAT | VP of Ispire, Educator, Healer

Colin Wells, Founder, Veterans Walk And Talk

Kole Whitty | CEO, Tahkole Bio Integration LLC, Co-Author, The Condor Approach

  • 3:00pm PT | The Keys to the Cannabis Code: Propagating the Genetic Knowledge of the Vintage Tastemakers. Curated by Humboldt Seed Company.

The vintage tastemakers and the original cannabis sommeliers hold the keys to the code when it comes to creating the diverse cannabis varietals, we will all enjoy in the future. Whether you call it heritage, legacy, or OG doesn’t really matter, but what’s important is that this highly experienced, knowledgeable group of skilled, long-term breeders, hold the genetic building blocks and hands-on knowledge to bring the important characteristics and diversity of endangered terpenes and landraces forward into the future. Retaining what’s unique and special, and from a medical perspective what’s effective is vitally important. This pool of knowledge can and should be tapped to ensure that the future is full of diversity, interesting terpenes and amazing flavors. Breeders are tasked with creating what the new commodity marketplace demands, but they are also the stewards of ancient and heritage strain knowledge that we can’t afford to lose.

Moderator: Jimi Devine | Writer, Journalist

Speakers:

Todd McCormick | Founder, Authentic Genetics Seed Company

Mark Greyshock | Founder, Greenshock Farms

Shilo Massive | Founder, Massive Creations Seed Bank

Haley Pennington | Products Executive, Humboldt Seed Company

  • 4:00pm PT | Emerald Cup Terpenes Classification – What We Learned.

This panel of experts discuss highlighting and honoring the way terpenes interact with one another to create the familiar flavors that connoisseurs crave in cannabis, using sensible category names that everyone from seasoned smokers to the canna-curious can relate to and likely gravitate toward. Jaded cannabis consumers are finally tuning in to the fact that buying cannabis products based on THC totals alone rarely leads to an optimal experience.

Moderator: Michael Backes | Co-Founder, Product Officer at Perfect,  Author of Cannabis Pharmacy, Advisor at Maui Grown Therapies

Speakers

Steven Haba, Operations Manager at Molecular Farms

Mark Lewis, President, NaPro Research

Alec Dixon – Co-Founder, SC Labs

EMERALD CUP AWARDS SHOW / CEREMONY:

6:00pm PT | 18th Annual Emerald Cup Awards Show (2022)