Emerald Cup Opening 4:5:21

Emerald Cup Opening 4:5:21

Emerald Cup week on Social Club TV is here. Starting on Tuesday we’re taking over the platform with a daily dose of speaker panels and fireside chats. This is truly the launch of the Emerald Cup channel. For years we’ve had the finest possible conversations gracing...
Emerald Cup 2021 Opening Statement

Emerald Cup 2021 Opening Statement

Cannabis legalization has thrown our industry into chaos the past couple of years and most of us were already reeling even before Covid struck. This challenging past year has seen society scrambling to make sense of daily life in many ways. The Emerald Cup competition...
Cultivating Authenticity with Rebel Grown

Cultivating Authenticity with Rebel Grown

By: Jack Riordan of Beard Bros. Pharms

“Hey man, I know I can grow great organic herb, and that’s great, but so can a lot of people,” admits Dan from Rebel Grown Seeds, “but what I do have is so much passion, and enthusiasm to make it that much more exciting for the consumer and they can believe in the pride and the effort that my community has put in way before I even got there. So companies like The Emerald Cup need to exist because they don’t just support themselves and their families, they support their communities and their neighborhoods and the other farms there and the ideals that have always been there.”

Emerald Cup Spotlight: Sun Roots Farm

Emerald Cup Spotlight: Sun Roots Farm

By: Direct Cannabis Network

Sun Roots Farm is a small family run homestead in Mendocino County specializing in food and medicine. Established in 2015 by Forrest Gauder and Patricia Vargas our belief is that, when the land thrives, we all thrive. The farm serves as a place of learning and reconnection to our greatest teacher, the Earth…

Nikki & Swami: A Cannabis Love Story

Nikki & Swami: A Cannabis Love Story

Seshin’ With Nikki & Swami: A Cannabis Love Story

By: Jack Riordan of Beard Bros. Pharms

In the era of the 24-hour news cycle and so much division here in the U.S. and around the world, it is too easy for many people to fall back on indifference in the absence of love. Those of us with a deep and honest relationship with cannabis are blessed, however, as this enchanted plant is rooted in love, as is the culture that has sprung up around it. The Emerald Cup is a celebration of both the plant and the people and at the heart of it all in Mendocino County you find Nikki and Swami, a couple of old school hippies turned…