


A Perennial Market Trendsetter, the 2022 Emerald Cup Marks 18 Years of Cannabis Excellence
The 18th Annual Emerald Cup Awards just lit Hollywood up! Presented live at the iconic Ricardo Montalbán Theatre in partnership with Boveda and PurePressure by Agrify, the “Academy Awards of Cannabis” lived up to all the hype, delivering a star-studded red...
How the 2021 Emerald Cup Competition Brought Flavor Back to the Table
When a cannabis cultivator or craftsperson enters the Emerald Cup, they do so hoping to gain valuable insight and feedback on the product and recognition from consumers, connoisseurs, and the movers and shakers of the marketplace that make up our esteemed roster of...
Cultivating Authenticity with Rebel Grown
Cultivating Authenticity with Rebel Grown By: Jack Riordan of Beard Bros. Pharms The tens of thousands of guests who pour through the gates of The Emerald Cup in Santa Rosa this December will be greeted by a sprawling wonderland of weed and cannabis culture....
Ridgeline Farms: The Cannabis Growers That Brought the Emerald Cup Back to Humboldt
Originally Published By Jimi Devine on Cannabis Now April 11, 2019 Jason Gellman is a second generation Southern Humboldt cannabis farmer, hailing from lands known to produce some of the finest outdoor cannabis on the planet. He says the lands are a part of his blood...
Emerald Cup Spotlight: Sun Roots Farm
By: Direct Cannabis Network
Sun Roots Farm is a small family run homestead in Mendocino County specializing in food and medicine. Established in 2015 by Forrest Gauder and Patricia Vargas our belief is that, when the land thrives, we all thrive. The farm serves as a place of learning and reconnection to our greatest teacher, the Earth…

Nikki & Swami: A Cannabis Love Story
Seshin’ With Nikki & Swami: A Cannabis Love Story
By: Jack Riordan of Beard Bros. Pharms
In the era of the 24-hour news cycle and so much division here in the U.S. and around the world, it is too easy for many people to fall back on indifference in the absence of love. Those of us with a deep and honest relationship with cannabis are blessed, however, as this enchanted plant is rooted in love, as is the culture that has sprung up around it. The Emerald Cup is a celebration of both the plant and the people and at the heart of it all in Mendocino County you find Nikki and Swami, a couple of old school hippies turned…

CULTURE FROM CHAOS: KEVIN JODREY OF WONDERLAND NURSERY TALKS AUTHENTICITY & LEGACY
By: Jack Riordan of Beard Bros. Pharms
Growing up in the late 1970’s and early 80’s exposed Kevin Jodrey to a rugged upbringing on the streets of Oakland Beach, Rhode Island. Days and nights full of fistfights and big money back-alley deals began at an early age for Jodrey who caught his first felony cannabis case in 1983 for cultivation and distribution when he was…

Cannabis and Polyculture
By: Briceland Forest Farm
Our cannabis culture has always at its roots been one that defies being boxed. The legacy market, by necessity. created a diverse array of techniques, strains and farms. The push to enter the regulated market as homogenized cookie cutter products is huge. Regulatory agencies, distributors and to some degree customers want us to turn this bright tapestry of small farms and homesteads into a…

EXPLORING THE ROOTS OF THE CANNABIS CULTURE WITH MEAN GENE OF FREEBORN SELECTIONS
By: Jack Riordan @ Beard Bros. Pharms
Reputation is everything in the Emerald Triangle. Relationships dating back decades form the fabric of this incredibly unique region and the cannabis culture that defines it. For those of us who don’t live in Northern California…