About Us

Twenty years ago, the Emerald Cup began as friendly competition among Mendocino County farmers and has grown into a world premier cannabis brand with an iconic annual competition, esteemed awards ceremony and quintessential marketplace and festival.

Today, the Emerald Cup is recognized as a legacy organization with a proven track record of excellence and is widely respected for investments in policy, regulation, and best practices in the industry.  Emerald Cup continues to advocate for sun-grown cannabis, small farms and regenerative agriculture while embracing the full spectrum of the plant including indoor flower, concentrates, cartridges, and alternative cannabinoids.

For two decades, Emerald Cup’s weekend-long, festival-style event is the most anticipated cannabis gathering of the year and continues to serve as the market’s preferred grassroots networking hub.  Come for the weed, stay for the music, art, good vibes and great people!

See you on August 17-18, 2024!