About Us

The Emerald Cup is California’s longest-running, most authentic celebration of cannabis culture and quality. 

20 years ago, The Emerald Cup began as a friendly competition for growers in the hills of the Emerald Triangle, a region that includes Mendocino, Humboldt and Trinity counties. Held at Area 101 in Laytonville, the original event featured camping, music and intimate seshes with local growers. Many winning farmers refused to go onstage for fear of revealing their identities due to the persecution they had endured.

Today, The Emerald Cup is a loud and proud celebration of cannabis culture and the plant, a steward of authenticity, a celebration of the farmer and the harvest, and a destination for all those who seek the finer things in life.

The California market is the largest and most diverse on the planet and the Emerald Cup has long stood as the premier competition, celebration, and direct-to-consumer marketplace for the best that California has to offer.

Join your cannabis brethren from around the world next April for the 20th Anniversary of these iconic awards. We’ll have many surprises in store for you to commemorate this momentous occasion.