Jesce Horton is an engineer by education, an energy management and automation expert
through training, and a horticulturalist by passion. In 2013, soon after moving to Portland,
OR, Jesce began growing medical cannabis in his home for two elderly patients who were
suffering with cancer, pain and insomnia. After seeing the benefits of medical cannabis,
Jesce founded Panacea Valley Gardens, an indoor and greenhouse cultivation facility in
metro Portland. Also, he co-founded the Minority Cannabis Business Association
(MCBA), the first and largest non-profit organization founded to create equal access and
economic empowerment for cannabis businesses, their patients, and the communities
most affected by the war on drugs.
Due to his past work in industrial energy efficiency and recent cannabis success,
Oregon’s own Governor Kate Brown appointed Jesce to the Task Force for Cannabis
Environmental Best Practice. He has continued this work through joining the Board of
Directors for the Resource Innovation Institute (RII), an organization that is building the
central platform for energy issues and collaboration in the cannabis industry. This year,
he was elected Chairman of the Board to help RII develop a market-driven certification
standard to propel adoption of energy-efficient grow techniques.
As a result of his hard work and dedication to making positive contributions to the
cannabis industry, Jesce has been featured by numerous publications like the Guardian,
The Washington Post, Cannabis Business Times, Marijuana Business Magazine and
USA Today. Additionally he has served on numerous federal, state and local cannabis
regulatory advisory committees that have helped shape the legal cannabis market in
Oregon and California.
Jesce sees it as his mission to leverage his resources and experience to make a positive
and sustaining impact in the cannabis industry: “Cannabis has the ability to do amazing
good in our society, but the industry will never reach its full potential without keeping
sustainable business practices, like diversity and environmental efficiency, as core
principles of development and growth.”
This year, with his wife and notable industry executive, Jeannette Ward Horton, Jesce
founded an historic initiative initially funded by the City of Portland, the Nu Leaf Project.
This new non-profit will deliver grants, educational resources, job matching assistance
and entrepreurial services to cannabis business owners and career hopefuls.
In his spare time, Jesce bikes and runs with his dog Buddha and 1 year old son, Tabor, in
his beloved hometown of Portland, OR.