Born and raised on the Sonoma Coast, Sam Edwards can think of no place he would rather be living and working. In 2010, He graduated from Purdue University with a degree in engineering and returned home to work as a project manager in a civil engineering firm in the heart of wine country. While working alongside the wine industry he learned the legal ins and outs of appellations. Sam has been organically cultivating in several appellations of Sonoma County and passionately extracting cannabis from those areas since 2011. Sam chose to pursue his passion full time in 2014 and jumped headfirst into the cannabis industry with a focus on intellectual property and brand management. In 2015, He founded the Sonoma Cannabis Company alongside Affinity Brand Management. A former ski instructor and avid backpacker, Sam has experienced the offerings of all corners of California and remains passionate about his roots in beautiful Sonoma County, and leads Affinity Brand Management in sharing that passion with the world by bringing quality products to market for others to enjoy. Sam also represents the Sonoma County Growers Alliance as a board member and avid volunteer for local policy development.